It’s safe to say that social media has set the world on fire! According to statistics, smartphone users spend an average of five hours per day on their mobile devices with at least three of those hours being spent on social platforms. With 3.5 billion people (about half the world’s population) participating daily on social media, it makes it a beneficial tool for marketers to implement in their business strategies. 

The rule of seven states that prospects need to see a brand’s message seven times prior to purchasing. We see over 5,000 branding messages a day; therefore, social media is a great tool to help your brand gain visibility and awareness. Your company can utilize paid ads or maintain a decent organic reach when your employees, customers and friends are liking and sharing your content. Make sure you’re creating content your followers will engage with and want to see!

Creating a personalized experience for your customers and followers is the foundation of modern advertising. Approximately “81% of consumers appreciate brands that get to know them and understand when it is and isn’t appropriate to sell to them”. Similarly, “77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.”

Social media is a word of mouth platform that can help your business generate loyalty and increase credibility and referrals. Referral marketing has proven to be a powerful tool; approximately 71% of consumers buy products based on social media referrals at some point of time. 

While social media may not serve as a “catch all” solution, it does have proven benefits for businesses when used correctly.

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