on-demand print and merchandise campaign
Challenge – Baker & Taylor was struggling with delivering print collateral and branded merchandise in a timely manner to employees and locations for marketing events and internal needs.
Solution – Insight Branding presented Baker & Taylor a customized print on-demand and branded merchandise solution. The goal was to reduce the delivery lead time and drive cost savings by reducing warehousing fees.
Results – Insight Branding reduced the delivery time for print on-demand items from 4 weeks (!) to 1-3 business days. Warehousing costs have been reduced due to items being produced when ordered.
