grand opening awareness campaign

Challenge – Circle K desired a partner to help promote the grand opening of their largest convenience store in Savannah, GA through local and national media outlets and all social media channels.

Solution – Insight Branding managed a mix of public relations, social media, and grassroots marketing street teams to raise awareness of the grand opening. The goal of each was to drive traffic, build awareness, and engage the community.

Results – Insight Branding achieved a total of 532,000 media impressions, invited a 100+ local businesses and dignitaries, conducted an interview with local TV station WSAV, and managed a 2-week social media campaign on Facebook and Instagram reaching a total of 729,930 users and 7,934 post engagements.