Challenge – Create a retail looking and custom web store platform for Ally employees and customers that helps build and fuel brand awareness and loyalty.

Solution – Insight Branding developed a custom web store with a retail feel. The store features integrated shipping, real time inventory, ability to share products on various social media platforms, etc. The store is updated monthly with new branding, new designs, and new items.

Results – Insight Branding has been able to drive promotional sales for Ally branded items by an increase of sales of 32% over a 2+ year period. Employees are increasingly wearing branded Ally items as Insight Branding has been able to design product that is both fashionable but also Ally branded. Insight Branding has maintained a customer satisfaction score of greater than 95% (compiled via customer surveys with every order).