Challenge – Circle K launched a new product in the summer of 2017, the MyKup. Circle K engaged Insight Branding to develop solutions to reach Moms and Millennials on social media.

Solution – Insight Branding developed a social media and influencer campaign to reach Moms and Millennials. The campaign was focused around a hashtag campaign, #myKupLove. The campaign engaged the audience to submit pictures enjoying the MyKup with the hashtag attached.

Results – – Partnered with social media lifestyle influencers, Insight Branding was able to generate over 170,000 impressions via blog and social media posts. The combined reach of the campaign to over 700,000 users. Insight Branding Managed a 2-month social media campaign that led to over 9,000 engagements on Facebook and Instagram.